Website Design

5 articles

13 October 20267 min read

Website personality: why professional is not a personality

Every website has a tone and a personality, whether or not anyone chose it. This is about the elements that create one, and how to choose a personality deliberately and hold it steady.

Website Design UX

12 October 20268 min read

Does a website still matter? An honest answer

When social platforms bring in most of your customers, spending on a website is hard to justify. But there are three things only a website does, and going without them gets expensive slowly.

Website Design Strategy

7 October 20268 min read

Technical SEO for a company site: the checklist that actually works

Before you buy links or start producing content at volume, make sure Google can see your site properly. These are the items that make every other effort pointless when they are wrong.

SEO Technical SEO Website Design

5 October 20269 min read

Designing an Online Store: From Platform Choice to Conversion Rate

An online store is a fundamentally different thing from a brochure site: here every design decision shows up in the sales figures. Platform choice, product data, payment, shipping and the work of improving conversion.

E-commerce Website Design Conversion

28 September 20267 min read

Before You Design a Website, Four Things Have to Be Clear

Most website projects do not fail because they were built badly; they fail because nobody decided what the site was supposed to do. Four questions worth settling before the first line of code.

Website Design Product Strategy