Strategy

2 articles

14 October 20268 min read

What branding actually is, and where to start

Branding is neither a logo nor advertising. This is a working definition of a brand, how it differs from marketing, and the order a small or mid-sized company should take it in.

Branding Strategy

12 October 20268 min read

Does a website still matter? An honest answer

When social platforms bring in most of your customers, spending on a website is hard to justify. But there are three things only a website does, and going without them gets expensive slowly.

Website Design Strategy