13 October 2026·7 min readWebsite personality: why professional is not a personalityEvery website has a tone and a personality, whether or not anyone chose it. This is about the elements that create one, and how to choose a personality deliberately and hold it steady.Website DesignUX
9 October 2026·8 min readThe Product Page: What Actually Gets a Buyer to BuyThe product page is where the decision to buy is made or lost. The anatomy of one that works, from the order of the information and the photography to the doubts a buyer needs settled.E-commerceConversionUX
6 October 2026·7 min readHow Much Does Site Speed Really Affect Sales?Speed is not a technical metric for reporting; it is one of the few things that affects both search ranking and conversion rate directly. What to measure, and where to start.PerformanceUXSEO
