Notes and articles

What we have learned building websites, online stores and business software — written for people making those decisions, not for search engines.

14 October 20268 min read

What branding actually is, and where to start

Branding is neither a logo nor advertising. This is a working definition of a brand, how it differs from marketing, and the order a small or mid-sized company should take it in.

Branding Strategy

13 October 20267 min read

Website personality: why professional is not a personality

Every website has a tone and a personality, whether or not anyone chose it. This is about the elements that create one, and how to choose a personality deliberately and hold it steady.

Website Design UX

12 October 20268 min read

Does a website still matter? An honest answer

When social platforms bring in most of your customers, spending on a website is hard to justify. But there are three things only a website does, and going without them gets expensive slowly.

Website Design Strategy

11 October 20267 min read

Entry points: the first place your business gets seen

Most businesses spend their energy on the home page while customers arrive somewhere else entirely. How to find your real entry points and design for them.

Product Strategy User Experience SEO

10 October 20269 min read

Launching an Online Store in Iran: Payment, Shipping and Compliance

The hard part of launching a store is not the design; it is the operational and legal groundwork underneath it. Payment gateways, the national trust badge, shipping rules, and the decisions best made before design begins.

E-commerce Payments Operations

9 October 20268 min read

The Product Page: What Actually Gets a Buyer to Buy

The product page is where the decision to buy is made or lost. The anatomy of one that works, from the order of the information and the photography to the doubts a buyer needs settled.

E-commerce Conversion UX

8 October 20268 min read

CRM for manufacturers: from spreadsheets to a process you can measure

In manufacturing companies, leads usually sit in salespeople's messaging apps and a few spreadsheets. This is about what to record, what not to, and how to keep the system from being abandoned.

CRM Sales Manufacturing